Remote work is possible in almost any industry, including home services. Did you know you can start a remote home cleaning business? You can manage a distributed team of cleaning professionals and take on clients outside your typical service area.
Keep reading to find out how to start a remote home cleaning business.
What is a remote home cleaning business?
With a remote home cleaning business, you have a team of cleaners across your city, state (or even the country) that you manage remotely. There’s no need for an office space or in-person meet-ups. For example, you can operate your remote home cleaning business in Idaho while you have cleaners in Colorado.
Naturally, a remote home cleaning business comes with its own obstacles. For example, it may be more difficult to train your team. However, the benefits of working remotely mean more growth for your business and more money in your pocket! And, like many remote businesses, your startup costs will be much lower.
Remember, a remote home cleaning business doesn’t have to be large or complicated. With affordable tools and a strong team culture, you can build a successful business. Remote home cleaning businesses can also expand to franchise concepts.
How do I set up a remote home cleaning business?
To set up your remote, you need to find clients and promote your business. There are a few key steps to lay the groundwork and ensure your remote home cleaning business is a success.
Here are our best tips to start a remote home cleaning business.
#1 Choose a CRM to automate your day-to-day tasks
Your home cleaning business may be remote, but you still have to manage those nitty-gritty tasks like scheduling appointments or sending invoices. You can find a CRM or booking app to take some of the pressure off. A good booking app takes the hassle out of running your business so you can do more of what you love.
When you have the right booking app, you only need one. PocketSuite can help automate those time-consuming business management tasks. You can have clients book your services online through your custom booking page and accept payments right in the app. Plus, all your contracts, forms, and notifications are sent directly to your client’s phones and vice versa.
#2 Implement a local digital marketing strategy to attract clients
The home cleaning industry tends to fall behind on digital marketing trends. It’s a traditional industry that still largely relies on word-of-mouth referrals. This is good news because you’ll have an advantage when you implement your own marketing tactics.
Hyperlocal marketing is key to growing a small business. Most local marketing tactics can be done remotely. Plus, each of your team members can implement local lead-generation strategies in their specific service areas.
To market your remote home cleaning business to a local audience:
- Create and optimize a Google business page for leads and reviews. PocketSuite allows you to connect your Google Business profile to the app and solicit reviews from your clients.
- Make sure to upgrade your Google Business Profile with a “Book Online” button through PocketSuite so new clients can book your cleaning services directly from a local Google Search in every location you cover with your business.
- Invest in paid advertising on popular social media platforms. You can target audiences with a specific interest and certain zip codes.
- Join or start a Facebook group to connect and learn from other home cleaners. For example, you can join a Facebook group specifically for home cleaners in Austin, TX. Facebook groups can help you build partnerships and promote your business.
Learn more about marketing your home cleaning business to a local audience.
#3 Find your team of professional cleaners
As a remote home cleaning business, you need to have the right people in the field. Of course, you can stick to local cleaners in your area. But, because you’re fully remote, you can expand your hiring region and your service area. Once you find your perfect team, you’ll need help managing them.
Onboarding can be complicated, especially with a distributed team. PocketSuite makes it easy. When you add a new team member to the app, you’ll be able to set roles, manage their availability, and assign specific jobs.
Your clients are able to select specific team members for services at booking. PocketSuite automatically updates their availability, so you save time on scheduling and avoid double booking your team.
#4 Streamline group communication
Communication is key for a remote business. You need to stay in touch with clients and your cleaners. PocketSuite makes it easy to stay in touch with a remote team of cleaners. You keep your team on the same page and your clients in the loop.
We are off in-app messaging and a dedicated business line. There’s no need to integrate with other communication software like Slack to reach your team members. You can create a group chat with all your cleaners to keep them updated with client preferences and changes in the business.
And you can use PocketSuite’s video conferencing feature to host virtual team meetings. Just connect your Zoom account!
#5 Keep track of all of your clients’ properties
It can be confusing to juggle so many clients, especially when they have multiple properties. In the PocketSuite app, you can create a subaccount for each of your client’s properties. This makes it easier for you, your team, and your clients to keep track of which home needs service.
Is it possible to start a remote home cleaning business?
Absolutely! A remote home cleaning business is possible with time and the right tools. If you’re a home cleaner looking to expand your business, you don’t want to miss out!
Download the Pocketsuite app and set up your cleaning business in minutes. We have templates designed especially for home cleaners, whether you’re a residential cleaner or a commercial cleaning specialist.
