Do you offer an online course to clients and want to increase your sales? We have a solution: create a dedicated landing page. The e-learning industry is booming. Clients love to learn from experts they can trust. But, with so many courses on the market, they may be confused about which course is worth its weight. A dedicated landing page helps your online course stand out from the crowd and get clients over the finish line, i.e., more conversions!
Keep reading to find out how to sell a course online through a landing page.
What is a course landing page? Why do I need one?
A course landing page is a web page specifically designed to market and sell a digital course. A landing page tells your clients everything they need to know about your course and why they should buy it! It has all the important details about your course, so when they’re done scrolling, they won’t hesitate to hit “register”!
You may have the best course on the market, but clients simply can’t find it. Sure, you can link to your course on your homepage or a blog post, but it won’t get as many eyes as a dedicated page. Plus, it’s much easier to direct your clients to a landing page link. They don’t have to sift through your entire website to find the specific offer. A landing page increases visibility for your digital product and so boosts your course sales.
Also, landing pages aren’t just about the final sale. They can be used to promote the course before the launch or simply for you to get an idea of how many people would be interested in the course. Plus, you can use the landing page to capture lead information from potential clients.
How do I create a landing page to sell my course?
Here’s how to create a dedicated landing page for your online course.
#1 Choose a platform to host your landing page
A landing page is typically a dedicated page on your business website. But you can also use a platform like Canva to publish the landing page without a dedicated website. Either way, the course will be available online and ready to share with your clients through a link.
However, it may be better to host the landing page on your website so you can optimize it for SEO, i.e., make it rank higher in search results or potential clients. After all, your landing page aims to bring in leads.
#2 Add all essential info to the landing page
Once you’ve decided where to host your landing page, it’s time to create it. Every landing page is different, but they should have these key features:
- An enticing header to draw in clients the moment they click through to your site.
- Course details: Give clients a look at the lesson breakdown and learning outcomes, i.e., what skills will potential students gain from investing in this course.
- A clear call to action. Should clients enroll in the course or book a call with you to learn more?
- Clear pricing information so clients don’t get frustrated. Perhaps you’ll offer a special discount to clients who book a service along with the course.
- An About Me section to show off your credentials and expertise. Anyone can create an online course. So, you need to make it clear why they can trust your knowledge. Clients are more likely to purchase a course from a skilled instructor.
- Testimonials from past clients who’ve purchased the course. If you haven’t had any course sales yet, feel free to add reviews from clients who’ve booked your other services.
Here’s a tip: Add lead magnets like digital downloads and forms to collect contact information from your visitors. You’ll be able to grow your email list and retarget those leads in the future.
#3 Clean up the web design for a better user experience
The design of your landing page matters. Humans are visual creatures. So, spend time choosing colors, graphics, and a layout that’s aesthetically pleasing, interactive, and informative. A professional design helps build trust with potential clients.
This won’t be too complicated, even if design isn’t your thing. Website builders, like WordPress, usually have landing page templates that are easy to customize.
#4 Write audience-specific copy for your online course
Along with design, the copy for your landing page can make or break your sales! Good copy makes it easy for visitors to engage with your site. Remember, most users don’t read a web page but scan it for important information. So, keep it concise and be sure to have clear headings. Most importantly, keep your target audience front and center. Make sure your message speaks to a specific group of potential students.
#5 Connect your online course to an e-commerce tool, like PocketSuite
A landing page is only part of the process. An online course is a digital product. You need to connect your landing to an eCommerce tool, like PocketSuite, that can accept payments for the course, track orders, and deliver the course to your clients.
First, add your course as a product to your online store. Then, add a link to the PocketSuite purchase page on your landing page. And Voila! You’re ready to start accepting orders for your online course.
#6 Promote your landing page
Now, your landing page is ready to go live. So, how will people find it? You can add links to course landing pages on your social media channels and even run paid ads on Google to attract potential students. Or, give text marketing a try. You already have a solid client base and their contact information. Why not create a text campaign about your new online learning offer?
PocketSuite’s smart campaigns feature allows you to send targeted text campaigns to your clients. For example, you can send a text offer for your acne skincare course to every client who’s booked you for an acne facial.
Is your course ready to go live?
A dedicated landing page is the way to go if you want to boost sales for your online course. A landing page tells clients why they should choose your course over other available offers. Just make sure to connect your landing page to a trusted e-commerce platform, like PocketSuite.
PocketSuite is an all-in-one app to manage clients and grow a business. You can schedule appointments, sell online products, and chat with clients straight from your phone
